Chinese people embrace their own "Valentine's Day" on 9th, August, when lovers send each other gifts or have romantic candlelit meals together.
"Qixi" is a traditional Chinese festival on the seventh day of the seventh month of the lunar calendar. It is based on a 2,000-year-old legend of two lovers, Niu Lang and Zhi Nu, separated by a river, who can only meet once a year when a flock of magpies forms a bridge for them.
More people celebrating, as with other festivals, Qixi has become an excuse for shopping. Shopping malls, both online and brick-and-mortar, and department stores have numerous promotions on the day.
Alibaba claims that the number of people searching key words such as flowers, roses, and chocolates on online shopping websites increases dramatically around Qixi.
JK Group with all the employees, sincerely wish all lovers “Jack shall have Jill, all shall be well”.